BUSINESS DEBUT CHECKLIST
Checklist to ensure you have a successful debut of your
brand new Mary Kay business!
_____ Schedule your business debut within your first 2 – 3 weeks of business. However, if this is not
possible, then scheduling a business debut later is better than not scheduling one at all. You will
also want to plan to have your inventory in stock before your business debut.
_____ Hold your business debut in your home preferably because it is a warmer environment.
Church fellowship halls, civic halls, apartment club houses or a friend’s home will be fine. Delegate
the task of cleaning your home so your time may be spent on the telephone with your prospective
guests and customers.
_____ Invite all the people on your “Contact List”. This should be a minimum of 50 people.(You can
expect 10 – 15 to attend with proper follow-up.) You will receive the ‘MK Bee Watch’ when you have
10 guests in attendance.
_____ Send out a minimum of 50 Business Debut Invitations. Sending postcards alone will not be
effective. After you have mailed your invitations, plan to call each guest personally and invite them
24–48 hours before your event. (Check with your director on obtaining business debut invitations.)
_____ Call each guest on your “Contact List”. Keep in mind that your friends and family are not
coming to hear your director or recruiter, they are coming to help you! Your attendance will be in
direct proportion to the number of guests that you personally speak with 24 hours prior to the event.
Remember, if they cannot come to your business debut, you’ll want to either schedule an
appointment with them and/or invite them to the next unit event.
Checklist for the day of the event:
_____ Provide simple refreshments. You’ll want to delegate the hosting to someone special in your
family or a close friend in order that you may be focused on helping your guests to schedule
appointments and learn more about your Mary Kay business!
_____ Mark your da