Email Marketing Software Tip3-4 Ways of Keeping Contacts Active-edited
Email marketing software success hinges on the quality of you contact list. However, based on the email marketing software industry, your contacts
will begin to drop off approximately three months after they initially opted in to your emails. I've mentioned in previous articles that a drop off should be
expected, but there are ways to ensure that this drop off is greatly reduced, therefore making certain that the volume of your quality contacts is much
greater. Here are four strategies to help you accomplish this using email marketing software.
"Preferred Customer" Offers:
As a retailer, using incentives can attract subscribers to continue their interest in your emails and services. Providing a simple promotion or discount
for subscribers that haven't opened recently can reactivate a dormant user. In addition, you can send these kinds of offers to in-active users so that
they update their contact information and preferences etc. This will help gather information on their continuing needs as a customer, as well as give
you current contact information.
Send Out a Questionnaire:
The best way to discover why a customer hasn't been opening your emails is to ask them. Using email marketing software you can create a survey
(that is quick and easy to fill out) so that in-actives can provide you with feedback. This is valuable information on things to avoid, but more importantly
will tell you EXACTLY what particular users need from you so that you maintain them as active contacts. The survey will have questions relevant to
your services, but be sure to also include things like a "preferred kind of message" section, or "best time to contact by email" section and of course a
"comments and suggestions" section.
Take a Closer Look at Your Contacts:
Often times you'll notice that there are chunks of subscribers not responding to your emails, that all have similarities. Through these similarities you
might be able to determine how to get through to those