<p>HOW ADVERTISING ON PORN SITES CAN GROW YOUR
BUSINESS COST-EFFECTIVELY
The piece below has been taken from marketer Naresh Vissa’s #1 bestselling book FIFTY SHADES OF
MARKETING: Whip Your Business Into Shape & Dominate Your Competition.
Porn sites are worth testing ads on. Not many companies do it because of the stigma
attached to sex and pornography. As a result, ad rates on porn sites are low – about 1/10
the cost of advertising on mainstream channels like Google AdWords or Facebook.
Porn sites have some of the most engaging users on the web. People visit them with an
intention, forming an entirely new and untapped market in the process. Bounce rates are
low. Session lengths are high (nearly 20 minutes).
ExtremeTech found that 30% of all Internet traffic goes to pornography or other sexual
material. To put that number into context, the Huffington Post reported that more people
visit porn sites than they do Netflix, Amazon, and Twitter combined. Xvideos, the largest
porn site on the net, has more than five billion visits a month – three times the size of CNN
or ESPN.
Now do you see the opportunity?
Consider the case of food delivery company EAT24. They gave porn marketing a shot.
Here's what they found:
○ Banners on individual video pages performed five times (5X) better than
banners on the homepage (suggesting that the homepage of a porn site means, "let's
not waste time and get down to business").
○ Porn ads carried three times more impressions than Google, Twitter and
Facebook ads combined. Put simply, if you advertise on porn sites, you'll get a ton of
visibility... because nobody else is advertising on them (unlike Google, Twitter and
Facebook, where most businesses first go to for advertising).
○ New customer retention from porn sites was four times (4x) greater than new
customer retention from Facebook. So the quality of the traffic and leads from porn is
high.
In the end, EAT24's porn campaign reached a new market quickly at a low cost. Their porn
ads are still running