Direct selling companies need momentum to propel
themselves forward. Momentum is generated from an
engine that is fortified with people, products and purchases. For
many companies, autoship can fuel the business to drive forward
What Is Autoship?
Autoship is an automatic ordering program whereby
representatives or customers of a direct selling company receive
shipments automatically on a periodic basis (usually monthly).
What Can Autoship Do for My Business?
Autoship accomplishes several company goals:
It encourages the placement of orders on a regular
basis by sales representatives.
• Since effort is required to cancel an autoship,
representatives will order products over a longer
period than they otherwise would.
• Sales representatives don’t need to remember to
order to meet their personal sales volume
• When offered to customers of representatives,
representatives by providing recurring sales.
• Autoship can be used to help balance the volume
of orders to be packed and shipped throughout the
• Autoship helps increase the rates of retention of
sales representatives and customers.
• When a company knows the percentage of its sales
attributable to autoship, it can predict next month’s
sales volume more accurately.
What Types of Products can be Sold through Autoship?
Products offered through an autoship program ideally should
be those consumed within one month, so when the month is
over and the next month arrives, another autoship order is
Autoship can also be used to ship a series of products over
time. One could receive Item A this month, Item B next month,
Item C the following month, etc. Collectible products, wine,
books, home décor items, clothing—all of these items that
would not be ordered identically each month could be ordered
through an autoship series program.
Autoship can be used to provide representatives with the first
opportunity to sample new products.As products are introduced
periodically (perhaps monthly or