Demandbase Adds 2 Million Business Contacts
with Validated Email and Phone to Online
NetProspex Partnership Increases Community Sourced Business Records and Sets Stage for Social
April 30, 2010 08:03 AM Eastern Daylight Time
SAN FRANCISCO--(EON: Enhanced Online News)--Demandbase, Inc., a technology company providing
marketing performance-improvement solutions for B2B marketers, today announced a partnership with NetProspex,
Inc. The partnership will bring crowd-sourced and verified business contact information to unique social graph data
in the Demandbase Business Resolution Platform. The NetProspex verified contacts will be combined with data from
other leading providers, and can be overlaid with each customer’s actual web traffic using proprietary algorithms.
The indexed information in the platform is used in conjunction with target customer profiles and integrated into other
solutions to help marketers dramatically improve marketing performance.
As the only technology company to successfully integrate the industry’s largest business databases, totaling more
than 20 million contact records with insight from 100 million web visits on 2,000 B2B web sites, the additional two
million business contacts will offer more and higher quality leads to Demandbase’s customers. NetProspex joins
nearly 100 other leading sources including Jigsaw, Hoover’s, Harte-Hanks, Dun & Bradstreet, LexisNexis,
AccuData, and Edgar Online in contributing their data into the Demandbase Business Resolution Platform.
“NetProspex has a unique and powerful model to ensure every business record that is contributed by their
community has an accurate email and direct dial phone number,” said Chris Golec, CEO of Demandbase. “The
additional data which augments our social graph also opens the door for some powerful new functionality.”
The combination of the multi-sourced data platform with actual traffic has provided Demandbase a unique advantage
in enabling customers to identify and score W