Burger King Corp. Appoints Natalia Franco
Global Chief Marketing Officer
May 04, 2010 09:18 AM Eastern Daylight Time
MIAMI--(EON: Enhanced Online News)--Burger King Corporation (NYSE:BKC) today announced the
appointment of Natalia Franco as executive vice president and global chief marketing officer, effective May 17,
2010. In this executive leadership position, Franco will be responsible for the company’s global marketing function,
overseeing product innovation, consumer insights and the development, implementation and communication of the
BURGER KING® brand’s marketing and advertising strategies worldwide. She will be based in the company’s
world headquarters in Miami, Fla. and will serve on the company’s global executive team, reporting to John W.
Chidsey, chairman and chief executive officer.
“Natalia is a seasoned marketing professional with a wealth of consumer marketing experience and we are fortunate
to have her join our team,” Chidsey said. “Her global perspective and diverse background working for a number of
well-known and world-class companies positions her well to help strategically drive the BURGER KING® brand
forward.”
Franco most recently served as vice president, global marketing and innovation for The Coca-Cola Company where
she was responsible for all cross-functional marketing efforts for the McDonald’s Division, including R&D, consumer
insights, marketing and operations innovation working with business units around the world. Prior to joining The
Coca-Cola Company, Franco worked for General Mills, Inc. where she held a variety of U.S. domestic and
international marketing positions of increasing responsibility. Earlier in her career, she gained extensive international
marketing experience with Savoy Brands International in Bogotá, Colombia and with Unilever in Panama and
Colombia.
“The BURGER KING® system is a highly dynamic and well-regarded brand and I am delighted to be joining this
team,” said Franco. “I am confident that my past professional experiences an