John Percudani - Realmark Directior
DON’T BUY THE FEAR
04.02.2009 – Realmark director John Percudani says that despite persistent
negative headlines, and pessimistic news expressed by some real estate principals
there is plenty of opportunity in the property market, in respect of buying, selling and
“There is no escaping that the property landscape has changed and that
businesses within the industry are going to be impacted,” Mr Percudani said.
“However taking a negative stance on the situation is pointless and counter
productive, you need to adapt to the new landscape – it is all part of the business.
“If you manage to avoid focusing on the ‘fear’ that is taking hold in the industry, you
will see that there is an enormous amount of opportunity in the market place.”
Mr Percudani said that a continual focus on the negative is of no benefit to sellers,
buyers or staff.
“It is about finding the right approach and finding solutions that work in the current
conditions,” Mr Percudani said.
“People will always need to buy and people will always need to sell, the size of the
pool and the speed of selling has just changed.
“The fact is there are active buyers out there making offers and taking advantage of
the value on offer, focusing on the negative is almost ignoring the fact these buyers
that are out there,” Mr Percudani said.
“It is about having the skill to engage them. Many agents have enjoyed having the
market deliver business now is the time for agents to be able to provide real
solutions to help clients”
Mr Percudani said that the current market conditions were a normal cycle correction.
“Boom time doesn’t last forever and those who have been in the business for a long
time understand that a period of correction always follows the market is simply
resetting itself and we all have to adjust accordingly,” Mr Percudani said.
“You cannot fight it, you need to be prepared and understand the need for a different
approach, it is