Catalina Marketing Continues Aggressive
Advancement of Digital Solutions with Digital
May 03, 2010 06:03 AM Eastern Daylight Time
ST. PETERSBURG, Fla.--(EON: Enhanced Online News)--Catalina Marketing, the global leader in precision
marketing and shopper-driven media, today announced it has acquired Invenda Corporation’s digital couponing
businesses, E-centives and Collabrys.
“Catalina Marketing has spent the past 25 years transferring our understanding of how purchase decisions can be
used to motivate, enforce or drive new buying decisions,” said Dick Buell, Catalina Marketing’s Chairman and
CEO. “Delivering relevant communications to the right audience, and measuring the performance of marketing
spends, is at the core of all our business initiatives. We are excited about extending this level of shopper
understanding and shopper value to the digital space for our consumer packaged goods (CPG), food, drug and mass
With 14 years of experience working with CPG companies on digital couponing, customer relationship marketing
database management services, email marketing, and website development, E-centives brings three critical elements
to the table: established technology platforms, proven, innovative industry professionals, and a valuable portfolio of
intellectual property and patents.
“This strategic investment is reflective of Catalina Marketing’s commitment to advancing long-term, viable digital
innovations for our industry partners, as well as our commitment to shoppers who seek customized value delivered
through their preferred channel of communication,” said Buell. “We believe this acquisition will accelerate efforts to
link various forms of online advertising, mobile communications and video couponing to support our brand partners'
Catalina Marketing’s acquisition announcement follows the company’s release of CPG mobile couponing
performance data, as well as the recent appointment of former Google Affiliate Network execu