U.S. SMS Marketing Market 2025 Global Size,
Key Companies, Trends, Growth And Regional
The U.S. SMS Marketing Market size is projected to value USD 12.6 billion until 2025. It is expected to register
a CAGR of 20.3% over the forecasted years, 2019 to 2025. The increasing adoption of mobile phones coupled
with the need for implementing marketing strategies through virtual mode is anticipated to drive the market
growth in the upcoming years.
The end-use segment of retail dominated the global market with a share of more than 23.0% across the U.S.
on account of increasing usage of SMS services by retailers for informing about various events and offers to
their actual and potential customers. On the other hand, the media & entertainment segment is anticipated to
witness substantial growth with 22.0% CAGR from 2019 to 2025.
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The enterprise segment of large enterprises dominated the global market in 2018 due to the shifting trend
towards the implementation of these SMS marketing strategies for the engagement of customers. While the
SMEs (Small & Medium Enterprises) segment is anticipated to witness around 23.0% CAGR over the forecasted
years owing to surging usage of text messages for their product's promotions.
U.S. SMS Marketing Market Report provides in-depth analysis of industry by production,
share, size, Demand, Proposition, Development, Opportunities, Growth, Economic Trends,
Technologies Research, Segmentation, Key Futuristic, Investment Feasibility, Major Key
Players, SWOT analysis and Forecast.
The U.S. SMS marketing market includes players such as EZ Texting; Chartboost; Infobip Ltd.; Amobee, Inc.;
InMobi, Marketo; and IBM Corporation. They are constantly engaged in implementing strategies such as
partnerships, acquisitions and mergers for gaining customer attraction.
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