6 Email Campaign Questions to Ask
Presented: 6/22/2009
1
joshcanhelp.com
Part 1: http://tinyurl.com/jch-html01
Part 2: http://tinyurl.com/jch-html02
The tips here focus on planning, strategy, and common sense but there is still work to be done. Follow
my tips here and keep experimenting and you’ll see all your statistics go up. FYI, this is part one of two.
I’ve got three more questions that I’ll post later this week.
Question #1 - “Am I sure I want to send this email?”
Format, time between emails, and goal planning can all affect how many people your message reads.
Make sure now if the right time and what you’re sending is the right message. Ask yourself…
What’s the goal or desired outcome of this email?
Should this email be text or HTML?
When was the last email sent for this list?
Is the content written already?
Does this email contribute to a cohesive marketing plan?
6 Email Campaign Questions to Ask
Presented: 6/22/2009
2
joshcanhelp.com
Question #2 - Will my email get to the (right) recipient?
That is to say, did the email end up in your recipient’s inbox? An incorrect address (hard bounce) or a
rejected mail for another reason (soft bounce) is beyond your control.
The other component of deliverability is the spam rating of your email. There are many ways to avoid
being spammy, some of them are common sense (avoid words like “Viagra” in your subject line) and
others might suprise you.
How HTML Code Affects E-Mail Deliverability - ClickZ
http://www.clickz.com/3490146
Using outdated or incorrect code is a major reason why email[s] … are blocked or delivered to
bulk or junk mail folders.
Make sure your email designer/programmer is familiar with W3C standards. Before distributing
an email, run the message through an HTML validator.
Most of these problems can be solved by validating your template code
Make sure you validate your code. You can copy and paste the full code of your email into the W3C
validator here: http://validator.w3.or