Catalina Marketing Hires Head of Google’s
Affiliate Network To Lead Emerging Digital
March 03, 2010 06:33 AM Eastern Time
ST. PETERSBURG, Fla.--(EON: Enhanced Online News)--Catalina Marketing, the global leader in precision
marketing and shopper-driven media, today announced the extension of its in-store platform to digital media and the
new leadership tapped to guide advancement.
Former Google executive, Chris Henger, has been appointed executive vice president, Digital Services to lead
Catalina Marketing’s expansion into the growing space. Henger joins the company from Google’s Affiliate Network
business, originally part of the Google acquisition of DoubleClick in 2008.
“Chris clearly understands how Catalina Marketing is uniquely positioned to make digital marketing a measurable
and scalable opportunity for the food, health and beauty and OTC industries,” said Dick Buell, Catalina Marketing’s
Chairman and Chief Executive Officer. “He’s the right leader, at the right time, to capture this opportunity on behalf
of our company and, more importantly, our retail and manufacturing clients.”
Henger served as a member of the executive team at Performics, an interactive marketing firm specializing in search
and affiliate marketing, which was acquired by DoubleClick in 2004. In 2008, Henger played a key role in
integrating DoubleClick Performics with Google’s Affiliate Network launch.
“The opportunity to extend the Catalina Marketing Network® online, and to other new mediums is exciting,” said
Henger. “Catalina Marketing essentially does for its retail partners and CPG brand clients what Google does for its
advertisers and publishers- deliver relevant, highly-valued communications to large, but precise audiences; plus,
Catalina Marketing gives brand advertisers access to the most important measure of engagement – offline
incremental units sold.”
The emerging digital arena is a natural extension of Catalina Marketing’s core competencies. Henger will translate the