Google AdWords Vs AdSense
This is one tricky question to answer. Google naturally wants to promote the use of their ad
programs, because it gets them a larger market share and it gives them more money to play with.
On the other hand, they have a strict “don’t be evil” policy, and they’ve done a lot of work to try to
divest money from SEO. They don’t want big companies to always win simply because they have
more money to invest.
At the same time, those big companies tend to win because they can spend more money doing the
things that make organic SEO work, like publishing large amounts of highly researched, quality
content produced by a team staff or network of freelancers. They can spend more money building
connections and getting links. They can hire important and visible influencers. There’s only so much
Google can do to limit the influence of money in a way that can’t, well, be circumvented with
enough money in the right places.
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How AdSense Can Hurt
The fact is, AdSense can actually hurt your site, though you typically have to implement them
incorrectly for that to happen. How’s that work?
First, AdSense runs in a script which calls data from Google servers. No matter how fast this script is
and how fast the servers respond, it’s the transfer of data in a call and answer, which means
additional delay. This can slow down page load times and, if the delay is significant enough, can hurt
your organic search rankings.
Secondly, ads are ads. Google has a long-standing penalty on sites that implement too many
ads above the fold of a website, or too many ads on a given page in general. They don’t whitelist
their own ads, or else you would see every website running as many as they could cram in and