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The seven essentials of great business communication
By Lee Hopkins
The seven essentials of great business communication by Lee Hopkins
There are seven essential elements to successful business
communication:
Structure
Clarity
Consistency
Medium
Relevancy
Primacy/Recency
Psychological Rule of 7±2
If you are going to communicate effectively in business it is
essential that you have a solid grasp of these seven elements.
So let's look at each in turn...
Structure
~~~~~~~~~
How you structure your communication is fundamental to how
easily it is absorbed and understood by your audience.
Every good communication should have these three structural
elements: an opening, a body, and a close.
The Opening allows your communication's audience to quickly
understand what the communication is about. Short, sharp and to
the point, a good opening lets your audience quickly reach a
decision of whether or not to pay attention to your message.
The Body is where you get to the 'heart' of your message. It is
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in the body of the message that you communicate all of your
facts and figures relative to the action you want your
communication's audience to take after attending to your message.
There's a key to rapid uptake of your message -- KISS. Pitch
your presentation's graphics at a grade seven child. If THEY can
follow and understand them, chances are good that your audience
will too.
The Close is where you sum up you