How Time-Lapse Construction Videos Can Help Grow Your Business
It’s unbelievable how two years of construction can be squeezed into a 2-minute
time-lapse video. Does that mean time-lapse can only help you look good? No,
time-lapse can do that and so much more for your construction project. It’s an incredibly
useful tool in the construction industry.
From installing large sculptures to the evolution of a striking structure from the ground
up, processes in the construction industry typically take weeks, months, or at times,
even years. From keeping an eye on the process and progress, monitoring multiple
sites to attending meetings with the internal team, clients, and investors, the tasks at
hand may seem a lot. But fret not for time-lapse videos have come to your rescue.
Let’s get to know how time-lapse can be an asset to your construction business.
Time-lapse: Capture The beauty and the Complexity of Construction Project
Construction time-lapse videos use stationary and mobile cameras (attached to drones)
to take progress shots of your construction site. Next, these shots are digitally
condensed into a few seconds or minutes to speed them up. Wondering what the real
story is behind this? The technique used here is to capture frames at a rate much lower
than what’s normally used to view a series of images. When you play them at normal
speed, time seems to be moving faster, which in turn creates a lapsing effect.
From construction webcams and solar-powered time lapse cameras to high definition
drone cameras, a wide variety is used to create time lapse videos. With them, you can
cover difficult-to-reach spaces like the scaffolding atop your construction, capture critical
milestones, and have customized shooting schedules. Wondering how can you actually
do this? By blending visual and audio elements, time-lapse construction cameras can
act as an extremely effective storytelling vehicle that would facilitate documentation,
monitoring, and marketing of your construction project.
Time-lapse: A Powerful Marketing Tool