American River College Catalog 2010-2011
Computer	Science	and	Information
Counseling:		 (916)	484-8572
A.A.	-		Advertising	&	Sales	Promotion
A.A.	-		Marketing
A.	A.	-	Retail	Management
Retail	Management	(WAFC)
The Marketing degree provides an opportunity for students
to acquire knowledge and training for careers in sales, adver-
tising, and marketing. The competency-based curriculum is
designed to prepare students for a variety of positions and to
provide basic training for advancement to management posi-
tions and for transfer to four-year universities.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
Integrate the functions of the marketing mix.
• Apply principles of retailing such as business location, mer-
chandising, inventory control, store management and vendor
• Plan, produce and select the appropriate media for advertis-
Integrate management principles related to finance, personnel,
products, services and information.
• Communicate effectively verbally and in writing in various
Identify and examine consumer buyer behavior and evaluate
which marketing communications medium will most effec-
tively meet needs of the marketplace.
Incorporate principles of product development, pricing, dis-
tribution strategies, promotion strategies and market research.
• Demonstrate professional sales skills by effectively interview-
ing and identifying the customers’ needs.
• Evaluate practical business problems and utilize critical think-
ing in the determination of alternative solutions.
Identify and explain the major functional areas of the business
organizations including management, marketing, finance, and
• Apply the marketing mix to create and analyze various mar-
Requirements	for	Degree
Fundamentals of College Accounting (3) .