The Act of Melding Comfort and Fashion
The problem with sunglasses is sometimes style has a tendency to win over comfort and practibility. For example, have you ever had the choice
between a really comfortable pair of polarized sunglasses and a pair that are a bit more stylish yet much more uncomfortable? Have you ever decided
to choose the more stylish pair over the more comfortable ones because they were a bit more fashionable? Yeah, thought so. And don't think I'm here
to judge because I've done the exact same thing before. After about a week of these large awkward things on your face you realize that picking style
over comfort was a really, really terrible idea.
In a way companies have always been slow to blend comfort and practicality. I'm not just talking about sunglass companies; I'm talking about most
companies. For women, we have had a history of fashion looking really good but being some of the least practical and comfortable things you could
ever put on. Why is it still taboo for women's jean companies to put pockets on their jeans? Women need pockets just as much as guys but unless you
want the industrial jeans most women's jean companies have refused to add this much needed feature to their garments.
Another industry where comfort and practicality has just recently begun to meld is the car industry. For years American drivers had to pick between a
car that looked good and was comfortable and a car that gets great gas mileage. Do you remember the old fuel efficient cars that were on the market
before the whole "green" movement started? They were uncomfortable, boxy, and had the look of something that the car companies just threw
together. It wasn't until recent years that they realized that people weren't going to buy luxury cars unless they got more than ten miles per gallon. Now
you have a car like the Mini which gets 30 miles a gallon and looks like something that you would want to drive (and they are surprisingly quite roomy).
While a lot of today's fashion is beginning to find a way to meld comfo