Big Four U.S. Carriers Battle for Customers in
Tight Wireless Business Market
Exclusive Research from Yankee Group and Mobile Enterprise Magazine Takes Pulse of Enterprise
February 11, 2010 10:03 AM Eastern Time
BOSTON--(EON: Enhanced Online News)--The U.S. wireless business market will grow from 78 million
subscribers today to more than 90 million by 2013. And with that growth comes fierce competition for market share
among the Big Four U.S. carriers—AT&T, Sprint, T-Mobile and Verizon.
In an exclusive research project, Yankee Group and Mobile Enterprise Magazine teamed up to survey businesses’
satisfaction with their wireless carriers across 10 categories for wireless voice services and 11 categories for wireless
Read a summary of the report, “Taking the Pulse of the Wireless Business Market: U.S. Carrier Satisfaction Study”
at www.mobileenterprisemag.com/carriers or get the full report at
l The Big Four carriers dominate the U.S. wireless market, owning 99 percent of primary voice
relationships among large businesses and 92 percent among small and midsize businesses (SMBs). The best
way for carriers to grow share, therefore, is to steal subscribers from rivals.
l Overall satisfaction across all categories and carriers is relatively high. Wireless voice satisfaction
high notes include ease of activation, voice quality, account management and device selection. For wireless
data services, ease of activation, account management and device selection score well.
l International service capabilities, data speeds/throughput, and data service and device pricing
leave room for improvement. SMBs seem especially sensitive to these issues compared to their large
l Little difference exists between carriers ranking at the top and bottom of categories in many
instances, revealing that differentiation may be difficult to achieve. However, some carriers shine