The Professional Society for Sales and Marketing Training
Corporate/Collegiate Sales Certification Program
• To establish sales in participating corporations and universities as an important career
choice with unique academic applications in which students are meticulously
developed into productive sales professionals.
• To provide an opportunity for highly talented and qualified students to select a sales
career based on the ability to carry their skills into corporate jobs that closely match
their collegiate studies and career interests.
• To provide the corporate community with an opportunity to save millions by hiring
trained professionals whose sales skills are identified, validated, and developed to
match the requirements of the job.
• To promote the sales profession as a skill and talent based behavioral process that
requires organized study to perfect.
Sales certification will be awarded to a college/university or corporate sales training
program based on specific criteria. The details on how a college/university or company
can qualify for certification are outlined in this document.
If a student decides to prepare for a career in sales by studying sales in college, he or she
would be more inclined to attend a college program that is certified by a professional
organization. Such certification should also attract preferred corporations, which will
recruit students aggressively.
Corporations that house first class sales training departments, and meet our criteria, will
be certified as organizations where certified sales students can look into to have a higher
degree of acceptance and stronger opportunity for success. This connection should make
the corporation more attractive to students who pursue careers in professional selling.
Certified corporations would establish direct relationships with certified schools, which
would create a “feeder system” of future sales stars that start faster and enjoy longer,
more productive sale