The article analyzes the concept of the brand, the advantages and disadvantages of the brand, the best brands in the world. The article states that a brand is a graphic mark, word or phrase that denotes and distinguishes goods belonging to one company from goods belonging to another company. The brand is one of the elements of marketing, advertising. Brand may include various symbols, their combinations, and other visual information. Brand can consist of a brand name and a brand symbol. Brand should not be confused with the company logo, which identifies the company itself, but the company may use a common mark, in which case both the logo and the brand are as follows itself. Margarita Išoraite "Best Brand in the World" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46351.pdf Paper URL : https://www.ijtsrd.com/management/marketing/46351/best-brand-in-the-world/margarita-išoraite
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 6, September-October 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD46351 | Volume – 5 | Issue – 6 | Sep-Oct 2021
Page 9
Best Brand in the World
Margarita Išoraitė
Vilniaus kolegija/University Applied Sciences, Vilnius, Lithuania
ABSTRACT
The article analyzes the concept of the brand, the advantages and
disadvantages of the brand, the best brands in the world. The article
states that a brand is a graphic mark, word or phrase that denotes and
distinguishes goods belonging to one company from goods belonging
to another company. The brand is one of the elements of marketing,
advertising. Brand may include various symbols, their combinations,
and other visual information. Brand can consist of a brand name and
a brand symbol. Brand should not be confused with the company
logo, which identifies the company itself, but the company may use a
common mark, in which case both the logo and the brand are as
follows: itself.
KEYWORDS: brand, best brand, best brand advantages and
disadvantages
How to cite this paper: Margarita
Išoraite "Best Brand in the World"
Published
in
International Journal
of
Trend
in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-
6470, Volume-5 |
Issue-6,
October
2021,
pp.9-12,
URL:
www.ijtsrd.com/papers/ijtsrd46351.pdf
Copyright © 2021 by author (s) and
International Journal of Trend in
Scientific Research and Development
Journal. This is an
Open Access article
distributed under the
terms of
the Creative Commons
Attribution License (CC BY 4.0)
(http://creativecommons.org/licenses/by/4.0)
INTODUCTION
At present, companies face strong competitors, trying
to beat it through various marketing tools, In a market
economy, every company tries to be at the top of the
pyramid. In order to survive in a competitive market,
companies must keep pace with rapidly evol