eXelate seeks to make digital media more relevant for consumers and more effective for marketers. Through our smart data and data management platform, we power smarter marketing decisions worldwide. With a global presence combined with the best platform connections and partnerships in the industry, we are constantly striving to turn big data into accurate, actionable, and agile smart data.
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White Paper | January 2015
eXelate Media Kit
January 2015
White Paper | January 2015
2
About eXelate – the
customer data cloudâ„¢
eXelate’s customer data cloud helps marketers
navigate complex customer journeys and path-
to-purchase decisions across all devices and
formats – actionable information previously
accessible only to technology giants and large
media holders. The new offering is an integrated
evolution of eXelate’s rich data assets, massive
technology infrastructure, and industry-leading
measurement solutions
eXelate delivers the industry’s only unified
consumer profiles, powering personalization
across display, mobile, audio, video, offline, social
and smart TV through connected identities. A
major breakthrough in unified cross-platform
marketing, eXelate enables marketers to engage
individuals and households with personalized
messages to drive performance, at scale.
In addition to targeting consumers more
accurately, eXelate’s solutions measure in real-
time which campaigns and channels are most
effective, allowing for optimization of marketers
spend their campaign resources.
Mission Statement
eXelate is the leading provider of data
technology powering the digital marketing
ecosystem. We’re working to educate
and empower marketers at a time when
customer data fluency is the most
important competitive advantage.
White Paper | January 2015
3
Products
The eXelate customer data cloud is comprised of the following components:
eXelate
DMP
Manages and activates first and
third party data for enhanced
customer profiles, industry-
leading audience modelling, and
highly accurate targeting across
more than 125 platforms.
eXelate data
marketplace
The largest pool of third-party
online data, composed of
premium demographic, interest,
and intent data from the most
trusted names in online and
offline data, including Nielsen,
MasterCard Advisors, Experian,
IXI and many more.
eXelate
analytics
A suite of proprietary customer
insight and closed-loop
measurem