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The Google Adwords Bliss – Profit from it
Dated: May 10, 2008
Intense competition, increasing bid prices and rising marketing costs have been responsible for a lot of
businesses lose faith in pay per click advertising. SEO sounds a long term and inexpensive solution to them
to get quality traffic.
It must, however, be noted that within the same industry, there are competitors that use the same keywords
and sell the same products profitably. The problem is therefore not with the Adwords system but with the
skill the campaigns are managed.
Google (GOOG) is an exceptional company that has revolutionized the way people search for information
online, and gives a great platform for the advertisers to reach their target audience directly. Their pay per
click advertising program Google Adwords has an easy interface and any novice can read through it in
about a week. However, a professionally managed campaign makes the difference between success and
failure. Adwords let’s advertisers of any size advertise to a global audience (as opposed to any other media)
and at the best, it helps you exactly measure the success rate.
Many businesses fail in adwords and think Google is eating up their credit card. Think again. Could you
afford to advertise in TV? In the newspaper? How many people watching your ad on the TV are actually
interested in buying your product? Guess what – every visitor from Google adwords to your website is
already a potential customer, because you are bidding for the keywords that are relevant to your business!
The power of Google Adwords doesn’t end there. You can measure exactly where your sales are coming
from and how much you are paying for every client acquisition. Whoa! Do your radio, TV, newspaper, or
billboard campaigns have that ability? No.
So what’s the trick? Why businesses fail with adwords? Why they think it’s too expensive? The answer
lies in the management of the campaigns. Google Adwords is a smart system that does n