Get your Affiliate Site ready for the
For many affiliate marketing sites, the holidays are a dream come
true. Some affiliate sites see their traffic double or even triple as
millions of shoppers from around the world bypass the mall for the
convenience and fun of online shopping. Most people would agree
that if they had a choice between navigating snowy roads, finding a
parking space and then battling crowds only to stand in a checkout
line for 30 minutes or staying at home in their pajamas with a hot
cup of coffee and doing their shopping that way, they would
choose the latter.
So, how can you make sure that your affiliate marketing site is
ready for the holiday shopping season? Let’s take a quick look at a
few things you can do to spruce up your site and get it ready for
that special time of the year.
• First off, if you don’t have your site all spruced up by the
Monday after Thanksgiving, don’t worry about it. Evidence shows
that “Cyber Monday” isn’t really the sole busiest shopping day of
the year, but it’s more spread out between that date and the 15th.
You can still revamp things and capitalize on the Christmas
• Make sure you have a handle on the cut off dates for shipping. No
matter what product you link to, they should have clearly posted
dates for shipping, both domestic and internationally, for
Christmas. Make sure you post those dates on your site, too, so that
no one ends up disappointed on Christmas morning.
• If you deal with a major online superstore like Amazon,
remember, you don’t always have to sell books or CDs. Some sites
offer big rewards to affiliate marketers for gift cards, and since
they are a smaller item to ship, they usually have later deadlines
then gifts so people can order then after the cut off deadlines and
still get them by Christmas.
• Try and concentrate on specialty niches. While it may be
tempting to get into an affiliate marketing program with Sears or
Wal-Mart, most people have these stores near them. If you with