Ecover Challenges National Brands to Come Clean
The pioneering green cleaning brand is setting out to prove that ecological and effective need not
be exclusive terms when it comes to cleaning house. Today, Ecover is issuing a challenge to the
media to put to the test the performance of their ecological cleaning products against national
leading brands. Upon request Ecover will send members of broadcast, print and online media
three different products of their own: Ecover Grapefruit-& Green Tea-scented Dishwashing
Liquid, Ecover Dishwashing Tablets and Ecover Toilet Cleaner; along with three competing
national brands in each category to prove that efficacy and ecology are not mutually exclusive.
Long Beach, CA (PRWEB) September 14, 2009 -- Ecover today issued a challenge to the media to put to the test
the performance of their ecological cleaning products against national leading brands. Upon request Ecover will
send members of broadcast, print and online media three different products of their own: Ecover Grapefruit-&
Green Tea-scented Dishwashing Liquid, Ecover Dishwashing Tablets and Ecover Toilet Cleaner; along with three
competing national brands in each category to prove that efficacy and ecology are not mutually exclusive. To
take the challenge, email ecoverchallenge@k2prgroup.com.
"Not all cleaners are created equal; Ecover cleaning products are created better," said Kipling Wagner for
Ecover's US marketing division. "There's a misconception that ecological cleaners aren't effective cleaners and we
want to help dispel that myth by providing esteemed members of the media not just our products to test, but our
competitors. We're confident that our products will outperform other national brands while having minimum
impact on the environment."
But don't take Ecover's word for it, other experts and sources agree.
Consumer Reports has consistently ranked Ecover's efficiency high among that of national leading brands, even
outperforming those such as Dawn, Cascade and Palmolive. And in many cases,