Social selling has always been a crucial part of network marketing. Today’s digital platforms simply create a broader, more diverse market that direct sellers can take advantage of. From its origins to its development, and the key tips to the art of social selling, find out the best ways Network Marketers can take advantage of the internet. Learn how to build alliances and grow your DubLi Networking Business with this comprehensive guide to the art of social selling.
<p>SOCIAL SELLING:
THE CODE OF
NETWORK MARKETING
The social component that has always been
crucial for direct sale business models has
taken on enhanced significance today, as
spreading the word and placing buying op-
portunities on social media has taken busi-
nesses to another level, especially for the
network marketing industry.
Social media sites are essentially markets,
and markets are equivalent to conversa-
tions. In the old days, we simply called these
conversations “sales.” Honest conversa-
tions help to build trustworthy relationships
that ultimately lead to conversions. While
traditional businesses should aspire to com-
It’s Been Around Longer
Than You Think!
Social selling, the essential component of network marketing, has made its way into
today’s traditional business environment. For many, it may seem like a new concept,
but social selling – leveraging social networks to build relationships and find pros-
pects – is actually the most natural and effective sales method.
municate in a more human voice to coun-
teract the formal tone of mission statements
and marketing brochures, the Internet has
empowered the network marketer to share
information on a global scale at blinding
speed, in his own informal language.
Direct selling has been a pioneer in social
selling but also in using referrals to market
unique products and services since 1949,
turning many popular products into house-
hold names long before they made their way
to supermarket shelves. Traditional busi-
nesses are only just discovering social sell-
ing, but business has always been social.
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It may be the oldest form of marketing in the
world, but direct selling continue to prove its
worth as a successful marketing technique
today. Direct sales accounted for more than
$183.7 billion in retail sales in 2015, with the
World Federation of Direct Sellers Associ-
ation (WFDSA) suggesting there are more
than 100 million direct sellers in the world
t