Discover® U.S. Spending MonitorSM Jumps 5.5
Points in April
Younger Consumers Lead Rebound in Confidence, Discretionary Spending Intentions Climb for Third
May 05, 2010 06:03 AM Eastern Daylight Time
RIVERWOODS, Ill.--(EON: Enhanced Online News)--Consumer confidence rebounded in April, fueled by a
distinct change of heart among 18- to 39-year-olds about the state of the U.S. economy, according to the Discover
U.S. Spending Monitor.
The Monitor – a poll of 8,200 consumers that tracks consumer confidence and spending intentions on a daily basis –
jumped 5.5 points in April to 91.5 (based out of 100), the highest the Monitor’s index has been since November
2007. Overall, 34 percent, the most ever, believe economic conditions are improving.
Confidence Climbs Among 18-to 39-Year-Olds
Forty-five percent of younger consumers rated the economy as poor, a decline of 13 points from the previous
month. By comparison, older consumers who rated the economy as poor declined only three points. Other
l The number of younger consumers who felt economic conditions were worsening declined 9 points to 40
l Younger consumers showed the most improvement in terms of anticipated income shortfall: 40 percent said
they expected an income shortfall in the month ahead, a 3-point decline from March.
l Those consumers ages 18 to 39 who felt their personal finances were getting worse declined 6 points from the
previous month to 40 percent.
l 26 percent felt their finances were getting better in April, which tracked higher than the average of 23 percent.
“Consumers, especially those below the age of 40, are feeling better about the economy and less pessimistic about
their finances,” said Julie Loeger, senior vice president of brand and product management for Discover. “Hopefully,
the growing economic and financial confidence of younger consumers continues, and ultimately helps improve the
confidence among all Americans.”
Plans to Increase Discretionary Spending Rises fo