Empathica Teams with NRF Foundation to Connect Customer Experience
Insight Opportunities with Leading Industry-Driven Training
In cooperation with NRF Foundation, the education and research arm of the National Retail
Federation, Empathica stands out as the first in the Customer Experience Management industry
to help educate and raise awareness of the value of NRFF retail training solutions as part of a
holistic customer experience transformation program.
(PRWEB) June 8, 2010 -- Empathica Inc., a leading provider of Customer Experience Management (CEM)
solutions to some of the world’s most respected brands, announced today that it will be working in collaboration
with the NRF Foundation (NRFF) to provide retailers with brand-specific and industry-driven training
recommendations based upon feedback captured directly from their customers.
NRF Foundation, a non-profit charitable organization created nearly 30 years ago, offers research, education,
training programs and professional credentials that help to advance the careers of retail associates worldwide.
Through this collaboration with Empathica, retailers will have the opportunity to gain insight into which areas of
their customer experience require improvement, measure store and employee performance against a nationally
recognized framework of industry standards developed by NRFF and consider how to integrate world-class skills
development tools and credentials into their internal learning programs.
“At Empathica, we are continually striving to equip our clients with the best assets available to transform their
business and deliver an exceptional customer experience,” says Dr. Gary Edwards, EVP of Client Services at
Empathica. “As the first CEM provider to offer this service to clients, we hope to give retailers an extra
competitive edge that will allow them to perform to the highest possible standards.”
Specific NRFF programs include:
• NRF University Wired (e-learning) – Interactive online courses ideal for retail and food service associates and