Classified Advertising In Local Markets
Even with the growth of online classifieds and the increase in popularity in sites such as Craigslist, newspaper
classifieds are still the preferred method of advertising for many wishing to sell unwanted items. This is evident in the
number of print classified ads listed daily in newspapers and magazines throughout the country and worldwide.
These advertisements may cost more than those which can be posted on the Internet, however, posting your
classified advertisements in the newspaper will likely increase the chance of a sale as you are reaching a more local
It is unlikely that someone from across the country or around the world will want to purchase your used furniture, lawn
mower or Kenmore washer and thus much of the traffic that would come to your Internet ad would be useless.
However, due to the fact that most newspapers that feature classified advertisements have a local circulation, the
chances of completing a sale through the newspaper greatly increase since the product can easily be obtained.
On the contrary, if you were to find a motorcycle for sale online and the seller lived in Florida while you resided in
California, it would be very difficult to purchase the item. Furthermore, with the decreasing costs of advertising in the
newspaper, many people find it a viable method of advertising the products they no longer need.
Another reason why classified advertisements are so popular in newspapers is because of the reach that many larger
newspapers get. For example, a newspaper such as the Boston Globe, had hundreds of thousands of readers
throughout the Boston area and throughout Massachusetts and southern New Hampshire and Vermont. Hence, if you
are selling a product such as a car or other high-ticket item, many of these people may be interested in traveling a bit
of a distance to make a purchase. By advertising in the classifieds section of larger newspapers, you are reaching an
even greater number of potential customers withi