Clean energy state program guide
Smart Solar Marketing Strategies
Prepared by
Clean Energy Group and SmartPower
A U G U S T 2 0 0 9
Acknowledgments
many people have been helpful in the development of this report, including lew milford
and maria Blais of Clean energy group; Warren leon, formerly of the massachusetts re-
newable energy trust; roger Clark from pennsylvania’s trF sustainable development Fund;
adele Ferranti, dave Friello and Judy Jarnefeld of nyserda; lizzie guiles rubado and Betsy
Kauffman of energy trust of oregon; eran mahrer and rex stepp of arizona public service;
molly sterkel of California CpuC; sandy miller and amy morgan of the California new solar
Homes partnership; ryan Helton and Jane tabor of new mexico energy, minerals and natu-
ral resources department; tom plant and Jeff lyng from Colorado’s governor’s energy of-
fice; Ann Marie McShea and Scott Hunter from the New Jersey Board of Public Utilities; Sam
nutter of massachusetts’ Commonwealth solar initiative; and lise dondy and dale Hedman
of the Connecticut Clean energy Fund.
the opinions presented in this report are those of Clean energy group and smartpower
and are not intended to represent the position of Clean energy states alliance or any of
its individual members, or the u.s. department of energy.
Financial Support
support for this report was generously provided by Clean energy states alliance and the
department of energy’s solar energy technologies program.
Disclaimer
Clean energy group and smartpower do not assume any legal liability or responsibility for the
accuracy, completeness, or usefulness of any information, apparatus, product or process
that is referred to in this report. References in this report to any specific commercial prod-
uct, process, or service by trade name, trademark, manufacturer, or otherwise, does not
constitute or imply endorsement, recommendation or favoring neither by the united states
government or any agency thereof nor of the individual members of the Clean ener