How to Get Local TV to Cover Your Event
Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where
no one shows up.
If the key to your event is getting press to come, then you need to be able to get their interest and participation. That's why I've jotted down the
following tips to help you get the word out to the press in a way that will give you a high percentage shot at having them attend.
Writing Media Alerts
Getting a television crew to your event requires some finesse, and the format of the pitch is different than that of a press release. A media alert is the
appropriate tool which gives a TV producer or assignment desk editor all the information they need to decide on whether the event you're holding is of
interest to them. Write the media alert in five sections: Who, What, When, Where and Visuals.
* Who: Name your company and any key executives or dignitaries who might be in attendance. Include only those who will be available to speak on
* What: What is the announcement or the reason for the event? Include all material you consider news.
* When: Make certain to include the date and time of the event, and how long it will run. Also include the schedules of any on-camera spokespeople,
and if they will be available before the event.
* Where: This is key. You need to include an address, directions, and a link for Google Maps or MapQuest if you can. Getting a reporter or a crew to
an event can be won or lost in how well you direct them there. If security personnel will be at the event or venue, make sure they know the media
might be coming.
* Visuals: TV is a visual medium, so make sure you have something for the cameras to shoot. Talking heads does not a press event make. Have
demos, graphs, lots of people around, so they'll have something other than an executive in a suit to shoot.
Timing the Delivery of Your Media Alert
To get a television crew at your event, you should follow these instructions precise