Effective Ways Social Media Contributes to Business Growth Overview In today's digital landscape, having a robust social media presence and incorporating it into your company's marketing strategy is imperative. It plays a pivotal role in connecting with customers, acquiring valuable insights, and building your brand. The significance of a social media presence and strategy is no longer a choice, regardless of the size of your business. It is now a fundamental requirement for thriving in the current digital era. An overwhelming 80% of business executives acknowledge social media as an absolute necessity for their organizations, with 91% of executives planning to allocate more resources to their social media marketing budgets. Tarika Technologies is the best social media agency in the USA that provides cost-effective social media marketing services for all businesses. 2 Effective Ways Social Media Contributes to Business Growth:  It increases online presence  It builds authenticity  It enhances SEO 3 It increases online presence The potential of converting individuals into customers is hindered when they lack awareness of your business. However, social media offers a remarkable solution by significantly expanding your online presence. With an estimated 4.55 billion users worldwide, accounting for 57.9% of the global population, social media platforms possess an unparalleled reach. 1 4 It builds authenticity The magnitude of an online presence not only enhances brand recognition but also amplifies the credibility of a brand. 2 5 It enhances SEO According to an extensive analysis of 23 million social media posts and discovered compelling evidence indicating a correlation between organic search engine rankings and social media engagement. The actions of sharing, liking, and commenting serve as signals that influential search engines like Google utilize to assess and determine search engine rankings. 3 6 THANKS! For any query Contact US +1(301) 5604727 www.tarikatechnologies.com info@tarikagroup.com 7