Action Sports Distribution Giant, RAX USA, Calls
on L7 Creative Communications to Design Its New
April 26, 2010 12:48 PM Eastern Daylight Time
SAN DIEGO--(EON: Enhanced Online News)--RAX USA, sub-brand of Moteng International and a leading
distributor of action sports and adventure products, turned to L7 Creative Communications and San Diego Media
Group for creative strategy, user-interface expertise, and an ecommerce platform for their new site,
On the heels of the successful launch of moteng.com and an exponential sales increase, Moteng Intl. called on L7
Creative once again to redesign their RAX USA division site.
RAX carries thousands of extreme sports products that are now available for purchase on one website. This is a
huge advantage for small to medium-sized action sports business owners, who place frequent low volume orders. It
allows them to cut their inventory, saving on overhead, while broadening their product offering.
L7 Creative Communications simplified and reorganized RAX USA so that the typical dealer would only need to
access a few pages to find the products they want to stock up on, and then checkout. As Tom Gallego, L7
Creative’s President and Chief Creative Officer explains, “By incorporating successful business philosophies and
branded design with intuitive user interface, we felt we could help RAX USA offer an even better customer
About L7 Creative: L7 Creative Communications is a full-service creative advertising agency specializing in
interactive and user-interface expertise. Founded in 2001, L7 Creative has offices in San Diego, California and
They market in diverse verticals including consumer electronics, healthcare, financial services, biotechnical,
biomedical, fitness, transportation, and consumer retail products.
L7 Creative Communications
Kelly Cole, 858.748.0777 ext. 20