Colorado Springs Dental Marketing SEO Workbook
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For years, it has been rather difficult to project, with any degree of confidence, the potential value of
front page Google listings.
That is until our buddies at AOL allowed some critical information to leak out to the public about search
queries back in 2006.
The REAL Value of AOL’s Leaked Data
Remember, back in 2006, AOL had an agreement with Google to supply search results for their AOL
subscribers and user base.
With Google being the most widely used search engine on the planet, AOL’s leaked information paves
the way to uncover some fascinating numbers and improve your budgeting process from an Internet
marketing perspective.
While the data may not be 100% perfect across the board, it does give us a way to reasonably project
potential traffic, revenue, profit, and pay-per-click (PPC) budgets.
Who Clicks What During an Online Search Query?
If you look at the number of total search queries and contrast that with the number of clicks, you’ll
notice that a little over half (54.505%) of searches actually receive clicks.
Analyzing the data a bit further, you’ll discover the following click through rates for front page organic
Google placement:
1—22.965%
2—6.484%
3—4.632%
4—3.303%
5—2.679%
6—2.208%
7—1.860%
8—1.643%
9—1.553%
10—1.632%
Not All Search Queries Result in Clicks
Keep in mind that the click through rates outlined above are clicks to total number of searches ratios.
Colorado Springs Dental Marketing SEO Workbook
http://seNinja.com/services
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Several articles, reports, and documents out there project the click through rates much higher because
they don’t factor in the nearly 46% of search queries that don’t get clicked.
Why So Many Non-Clicks?
There are several reasons someone may not lick on a search result when they perform an online query
because they:
1) Elect to type in the URL directly and navigate to the site.
2) Choose to type in the URL of