Enable real-time dealing for private
investors with a fully automated, online
trading service to expand market share.
A VeriSign managed Public Key
Infrastructure (PKI) to enable digital
certificate-based identity authentica-
tion and to protect the integrity of per-
sonal financial information
Please visit us at www.verisign.com
Barclays Stockbrokers Limited
One of the UK’s Largest Retail Stockbrokers
Launches Online Trading to Increase Market Share
The name Barclays has been synonymous with banking and investment in the UK for more
than 300 years. It’s also been synonymous with trust.With help from VeriSign—the leader in
Internet trust—Barclays Stockbrokers is moving confidently into the new world of e-trading.
Barclays PLC is a London-based financial services powerhouse with global operations that
include Barclays Stockbrokers Limited, one of the UK’s largest retail stockbrokers. In 1999,
with the Internet emerging as an e-commerce environment, Barclays Stockbrokers launched
an online version of its popular ShareDeal by phone service for private investors trading on
the London Stock Exchange.
“ShareDeal is ideal for the occasional transaction or for frequent traders who prefer to hold
their own certificates,” says John Rowberry, e-commerce manager for Barclays Stockbrokers.
“We were confident that we could increase our market share by offering real-time Internet
dealing.” Barclays Stockbrokers wanted its online service to be completely automated,
including credit and identity checks. And that meant it had to be completely secure.
“Security is an important feature of ShareDeal Online,” says Rowberry. “For the online
service to succeed, customers have to feel confident that their personal financial data is
protected with the same level of care as any other Barclays transaction.”
Combining Protection and Ease of Installation
Rowberry considered a system of passwords to secure the Internet ShareDeal service, but
felt it would offer inadequate prote