Vivo ropes in Virat Kohli
as brand ambassador
ahead of IPL 2021
Chinese smartphone major Vivo on Wednesday said it has appointed cricketer Virat Kohli as
its brand ambassador.
With the association, Vivo aims to reach the millennials and technologically driven consumers,
and a 360-degree marketing approach will characterise the company's association with Kohli,
a statement said.
Vivo IPL 2021
Kohli will be seen spreading awareness and promoting the launch of Vivo's upcoming product
series in the pipeline, it added.
The association will include all ATL and BTL (above and below the line) activities, including
the brand's forthcoming events, TV, print, outdoor and social media campaigns. Click Here