A Value Menu for Your Ministry
Connecting with donors and church members to help their bottom line…and yours!
BY ADAM MILLER
Adam is a Candidate for CFP® certification, a trusted fiduciary and fee-only financial planner at Elderado Financial. He works passionately to help families
pay less in taxes and give more to the people and organizations they care about.
I love watching people order from the
value menu at fast food restaurants.
Fast food chains are competing for
business in a difficult economy. They
are promoting the value of their food
and calling customers to action. I
believe they are on to something; it
seems like more and more folks are piecing together
meals that can be paid for with spare change.
How are you adding value for the folks who support
your ministry? How are you calling them to action?
Most key donors are already passionate about your
organization. They are already giving and they don’t
need a sales pitch or a discussion on tithing. Instead, you
may be able to sweeten the deal and build a relationship
by presenting them with a menu of options that will add
value and allow them to be better stewards.
You can do this by understanding how your donors are
taxed and working with them to give more effectively. If
you save them money by allowing them to give more to
your organization, you have succeeded. Their finances
are better because they did something they were
Understand charitable donations. Folks give in
different ways and from different sources. Here are a
few basics on charitable giving:
Checkbook Philanthropy. When a donor writes a
check, they are using after tax income to support your
ministry. If you are a tax-deductible organization they
will receive a deduction at the end of the year which will
reduce taxable income… maybe! In order for this to
help, your donors must itemize on their tax return.
According to the IRS, only about 36% of tax returns for
individuals and families are itemized.