Green Surfactant Solutions
for Personal Care
Facts About:
Colonial Chemical
• 20-year old surfactant company
• Manufacture all of our own products
• Sell and market our products through independent
sales representatives and independent distributors
worldwide
• All about GREEN, safe, innovative surfactants
• Strive to work in partnership with our sales reps and
customers to provide for all surfactant needs and
especially GREEN surfactant needs
Colonial’s Strategy
• Create a series of surfactants from a platform that will:
– Replace petroleum derived raw materials.
– Use renewable resources as raw materials.
– Use naturally derived raw materials.
• Develop safe materials for personal care formulations.
• Develop mild materials for personal care formulations.
• Develop products that are safe for the environment.
Facts About:
What Consumers Want
• Most of us adults view our skin as sensitive.
• Most consumers prefer personal care products
that offer mildness; natural ingredients.
• Now, with the green movement pressing forward,
consumers want a green and sustainable profile in
their personal care products.
Negative Views:
Straight From the Marketplace
-
1,4-Dioxane
-
Ethylene Oxide
-
Sulfates
-
Propylene Glycol
- PEG’s
-
DEA
- MEA
-
Parabens
-
Kathon
-
Formaldehyde
Positive Views:
Straight From the Marketplace
+ Organic
+ Naturally Derived
+ Preservative Free
+ Nourishing
+ Biodegradable
+ ECO-Friendly Products
+ Green Products
+ Sustainable Products
+ From Renewable Resources
The New AND
Ever-Changing Consumer:
• Shows more interest in what they are putting in their hair and on
their skin.
• Reads labels.
• Listens to cosmetologists.
• Visits spas.
• Watches investigative reports on TV.
• Uses the internet for everything including how to find information
on ingredients in shampoo, for instance:
Environmental Working Group, http://www.cosmeticsdatabase.com/
• Needs products manufactured by those who can and will use
labeling to differentiate their products.
• Has grown the popularity of health food sto