Contact mag | n°8
Gucci Group Streamlines Product
Development and Engineering Process
Gucci Group confirms its competitive advantage by recently
adopting ENOVIA MatrixOne for its product development
and engineering processes thus improving collaboration
and innovation. Contact Mag spoke with Mr Gianni Leone,
CIO of Gucci Group, about the business challenges facing
the company and why it has adopted a PLM approach.
Contact Mag: What specific challenges
does Gucci Group face when designing
and releasing its different collections?
Gianni Leone: There are two major challenges.
One is the need to reduce costs by
improving control over budgets and by
eliminating inefficient tasks that have no added
value. The other is to reduce time to market.
This means improving the flow of information
at all levels of the product development
process, enabling collaboration between the
different actors involved in a collection, impro-
ving synchronization between the different
teams, and efficiently managing the timing
when designing and producing a collection.
Our ultimate goal is to be ready on time for
each collection’s fashion show date.
C.M.: How does a PLM approach help
you meet these challenges?
G.L.: PLM helped us overcome the weaknesses
we had in the way our employees shared
infor mation, which was essentially based on ex-
changing paper, emails, and other paper-based
methods. We needed to modify our working
environment and provide everyone access
to a single information source so that they
can find relevant, up to date information at
any time from any place. This is essential to
C.M.: Why have you chosen ENOVIA
G.L.: We took, as you might say, a classic
approach to comparing the different solutions
on the market. We opted for ENOVIA MatrixOne
because it satisfied our selection criteria such
as user friendliness, ease of use, flexibility and
scalability of the solution as well as the fact that
the same platform can easily be deployed to
our other product categories. The