Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive “make your own stuffed animal” retail-entertainment
experience. The Company currently operates more than 400
stores worldwide, including company-owned
stores in the United States, Puerto Rico, Canada, the United Kingdom,
Ireland and France, and franchise stores in Europe, Asia, Australia and
Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the
leader in interactive retail. Brands include make-your-own Major League
mascot in-stadium locations and Build-A-Dino
In 2007, the interactive experience was enhanced - all the way to
space - with the launch of buildabearville.com™, the
company’s virtual world stuffed with fun.
Our Store Experience
Guests who visit a Build-A-Bear Workshop
store enter a recognizable and distinctive teddy bear themed
environment consisting of eight stuffed animal-making stations: Choose Me, Hear Me, Stuff Me, Stitch
Me, Fluff Me, Dress Me, Name Me and Take Me Home
. Store associates, known as master Bear
associates, share the experience with Guests at each phase of the bear-making process.
Regardless of age, Guests enjoy the highly visual environment, the sounds and the fantasy of this special
place while they create a memory with their friends and family.
At Choose Me, Guests are introduced to all the furry characters in the store and then select one, which
soon becomes their new friend. There are more than 30 varieties of stuffed animals including teddy
bears, bunnies, dogs, kitties and more. Build-A-Bear Workshop stuffed animals are very affordable,
ranging in price from $10- $25.
At Hear Me, Guests may select from several sound choices to place inside their stuffed animal to further
personalize their new friend. The sound chip is inserted safely inside the new friend during the stuffing
process. Guests can record their own 10-secon