How to Use Google AdWords to Promote
Your WordPress Business
The Google AdWords platform enables you to reach the biggest audience in the world, but your chances
of success are slim if you don’t know how to use it.
Diving into the world of online advertising is complicated. For example, Google AdWords is easy to pick
up, but hard to master. In this article, we’re going to talk about the service and teach you how to set up
your first campaign. We’ll also show you three ways to make sure you get the most for your investment.
Billions of people use Google products every day, with the eponymous search engine being most
popular. However, you may not know that Google makes most of its money from advertising. Each time
you perform a search, you’ll see ads related to the keywords you looked for. Ads can also be published
on other sites that are part of the Google Display Network (such as YouTube).Because Google
handles billions of searches daily, there’s plenty of money to made from including ads within results. If
you want to advertise using Google, you’ll need to do it through their AdWords platform, which enables
you to ‘bid’ on specific keywords. If your bid is high enough, your ad will appear when people look for
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In practice, the process is a bit more complicated. For example, you can pay for either ‘impressions’ or
‘clicks’. The former is often cheaper (since you aren’t guaranteed any clicks), but the latter can be much
more efficient for well-optimized ads.
However, there are a lot more features to unpack here on top of simple ad publishing. For example,
AdWords enables you to A/B test your advertisements, track their performance using Google Analytics,
cap how much money you want to spend on each campaign, and more. Mas