This guide does not give specifics on technical process, but it does cover
everything you need to consider when starting a SEO campaign. It covers various
techniques that generate traffic quickly and honestly.
• What do you want to achieve?
o Lead site
o Email enquiries
o Phone enquiries
• What Approach will suit your needs?
o Regional SEO
• Knowing your target market?
o Choosing keywords
o Design of your website
• Time Scales.
• Content is King!!
o Let the user find what they are looking for
o Update regularly
• Marketing your website / Generate interest.
o News feeds
o Social Book marks
• SEO Techniques
• Enhancing your results
o News updates
o New products
Before any optimisation starts you need to decide on what you want your
website to achieve. It would be impossible to start any SEO campaign without a
clear precise business plan. These achievements can be spilt into various
functionalities. Such as:
Ecommerce functionality allows users to buy products online, it becomes
an excellent marketing tool to generate revenue. Not only does it allow
users to buy products online, it also means that you can automatically
(with most SEO friendly ecommerce software packages) optimize for
If you are just interested in generating leads that are related to a specific
industry you have to consider 3 main aspects of website marketing.
Firstly that the site it designed to easily draw people and to release there
personal details, so that you can capture a users details in a database. The
second part is that the key phrase choice, it is vital that they are attracting
the correct target market. The third part is that you have simple, well
designed forms which are appealing to the user and do not come across