This guide was written by the team at Moderandi Inc., creator of #Marketing MO planning and managament web app. This guide includes everything a marketer needs to know about effective campaigns and driving sales.
Check out their site at www.marketingmo.com%20
Our beginnings can be traced back to the late 1990s – the early days of the Internet, the evolving role of CRM, and the growing understanding of the void between corporate marketing and sales departments.
While the business media chronicled these market trends from the enterprise perspective, the only way to gain true insight into the challenges these trends created for the small to mid-size company was to experience it firsthand.
Company co-founders Jim Sagar and Brandon Zeuner not only experienced it, they set out to create a solution for these new challenges – connecting marketing and sales, technology and process, and art and science, to bring sophistication and consistency to companies stretched thin on resources.
How to Structure Your Marketing
Activities to Achieve Better Results
Written by Moderandi Inc., creators of the marketing planning and management app at www.MarketingMO.com.
Second Edition – 2013
The Strategic Marketing Process
Seo & Sem
DeSign & CoPy
This guide was written by the team at Moderandi Inc., creator of the Marketing MOTM planning and
management web app.
Marketers use our app to:
› Create plans in 3 clicks for over 300 common marketing activities
› Receive step-by-step guidance for each subject covered in this guide
› Organize and manage their marketing activities
If you like this guide, feel free to dig deeper at www.MarketingMO.com.
Copyright Moderandi Inc. 2013. All rights reserved. No portion of this publication may be reproduced in any
form by any electronic or mechanical means without written permission from Moderandi Inc.
ISBN PDF: 978-0-9887431-3-7
DOWNlOAD hundreds of plans for these
marketing activities at www.MarketingMO.com.
“It was the best of times, it was the worst of times . . .”
Charles Dickens, A Tale of Two Cities
The Internet has fundamentally changed the marketing function, causing the greatest shift in the field since the inven-
tion of the television.
Digital marketing, social media and mobile devices have dramatically changed how we connect with our audiences.
They’ve created a tremendous opportunity, as well as a tremendous burden.
The marketing function has become complicated.
No longer can we rely on print, publicity and a media