Coronavirus Impact on Flatting Agents Market- Growth Factors with
Latest Industry Trends
Flatting Agents: Introduction
Flatting agents, also known as matting agents, are used to reduce the glossy effect of
paints, varnishes, lacquers, and other finishing paints and coatings. They reduce the gloss
and also improve properties such as scratch resistance.
Significant research is being conducted for the development of flatting agents with focus
on particle size and improvement of efficiency and performance. Flatting agents have
specific particle size distribution to diffuse the light in the specific pattern from the paint
film. They help impart a smooth and deep matting effect. Flatting agents are used in
various paints & coatings applications such as wood, coil, and architectural coatings.
Key Drivers of Global Flatting Agents Market
Substantial growth in the paints & coatings and inks industries is projected to boost the
demand for flatting agents across the globe. Significant rise in consumption of decorative
paints, which are largely used in commercial and residential applications, is also expected
to propel the market in the near future.
Properties of flatting agents such as rheology, stability, scratch and mar resistance, finish,
and smoothness are estimated to augment the demand for flatting agents in various
applications during the forecast period. Increase in concern for esthetics; and growth in
usage of decorative paints are projected to create positive impact on the global flatting
Waterborne Formulation Segment to Dominate Global Market
Based on formulation, the waterborne segment dominated the global flatting agents
market in 2019. The segment is expected to continue its dominance during the forecast
period. Waterborne silica agents can be pre-wetted for obtaining various properties such
as low dust development and low foam generation.
The powder coating formulation segment is projected to expand at a significant pace
during the forecast pe