The Private Marketing and Selling Secrets
of An Internet Self-Publisher
By David Vallieres, Pres/CEO
© 2000-2001 By David Vallieres. All rights reserved.
Introduction To Digital Selling Power!
I think a small explanation of how this book came to be written and why is in
order. It’s not enough just to assume that your readers know why your book
exists. For anyone to do so would make them guilty of hubris. Sometimes the
reason for the existence of a book is not self-evident. So please allow me to
introduce myself and share with you, what I hope to be, interesting reading and
of some instructive benefit to you as a budding entrepreneur in the emerging
world of electronic publishing.
There are few things that come easy to me. Writing is one of them. But I
love the written word, I love books and I love the business of publishing.
I started my first profitable publishing venture at the age of 19 with my
brother. I have written newsletters, short stories (under assumed names),
reports, sales letters and articles. My love of the written word and books has
contributed to my illness. I contracted Bibliomania in 1979 (literally, a
bibliomaniac is someone who is "mad for books" and is the only disease
associated with collecting). I collect books, I deal in used and out-of-print (OP)
books and Electronic Publishing 2001, was my 3rd completed self-published
I've always been fascinated by publishing and computers. I took graphic
design and advertising in college then switched to computers. I was an early
adopter of DTP (desktop publishing) and learned Ventura Publishing (an early
page design program) from a local businessman I did some ad design and copy
writing for. I also worked for a company that sold $30,000 graphic design
computer systems to colleges, universities and businesses in 1985 before I
decided to enter the public sector.
In 1995 I had this gnawing feeling inside tha