Will end of Virat Kohli's T20 and
IPL captaincy bowl out 'Brand
Will end of Virat Kohli's T20 and IPL captaincy bowl out 'Brand Kohli'? on Business Standard. Virat Kohli
has chosen to step down as a captain after T20 World Cup 2021. Will this affect his popularity? Will there
be an impact on the advertising sweepstakes?
Sports News Virat Kohli is someone who is known to wear his heart on
his sleeves. He is a fierce competitor who leads from the front. His
attitude and mannerisms, both on and off the field, make news
There are very few sportsmen who match his numbers when it comes to
fan following. And, he is not just the best batsman, but also India's
favourite brand endorser.
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Well, India's 'run and record machine' retained his top position for a
fourth straight time in Duff & Phelps' ranking, with a brand value of
$237.7 million in 2020. He charges 5 to 5.5 crore rupees per day for his
And, according to an industry estimate, currently he endorses more than
40 brands, including Mobile Premier League (MPL), MRF Tyres,
Myntra and Puma...Read more.
News Source : BS / Business Standard