Drink Me, Buy Me. Why Use Promotional Mugs?
It's impossible to walk around your town or city and not notice promotional campaigns flooding the streets. When it comes to making branding as
ubiquitous as the object, mugs cannot be beaten.
Promotional Mugs are seen at work, in your local store, and you will have collected many over the years. Just take a look now through your cupboard
and at how many mugs are branded with a company or product name.
You carry your mug around much of the day at home and at work. This means that so many people notice the mugs and in turn the imprinted
branding, consciously and unconsciously. This same subliminal approach occurs all over on billboards and window posters. Just leaving your mug on
the desk at work is enough to get the mug and therefore the branding noticed.
So many promotional mugs from the top brands for example like Milky Way and Coke, not to mention mugs imprinted with movie posters or specific
to an event like the World Cup Football final.
Promotional Mugs increase awareness of the brand and that increases familiarity of that brand. If a prospective customer sees many brands in a shop
and one is more familiar than the other, the familiar brand is likely to be the first choice. Why? Familiarity and popularity can influence trust in a brand.
Let's look at the various reasons why printed mugs are also very powerful promotional mugs delivering long lasting brand awareness.
â€¢ Travel mugs used for all beverages have become very popular over the years. The mug goes where you go, and so becomes a broadcasting tool
for the brand imprinted on its side.
â€¢ Mugs can showcase forthcoming events in a city by being distributed in shops, cafes and in schools.
â€¢ Companies exist that sell custom printed mugs for company branding of products. This can help extend the awareness, satisfaction and trust of a
â€¢ Companies can use promo mugs as incentives and free gifts to employees
â€¢ The more exposure, the more people will remember a brand and the more likely that brand