A Marketing Idea Guaranteed to Increase Your Sales
Would you like a marketing idea guaranteed to increase your sales? Would you like to stop people from shopping your product or service and losing
business to your competition? Would you like to reduce the amount of rejection you're receiving? Would you like clients to understand they have
nothing to lose and everything to gain by buying from you?
Then offer a guarantee on your product or service. This one marketing idea can increase your sales volume dramatically; however, few companies use
it to their advantage. Look around your market and identify how many of your competitors are offering a guarantee. I'm willing to bet very few if any.
A guarantee will set you apart from your competition.
You need to promote your guarantee like any other benefit of your product or service. You need to put your guarantee in print. You need to put it on
every ad, sales letter, free report, application, business card and every other piece of paper that finds itself in the hands of an existing or potential
You should be shouting it out for your whole market to hear.
Go to my sales coaching page to see how I use a guarantee for my sales coaching.
How to Craft a Powerful Guarantee
Guarantee that your clients will be so thrilled (not just satisfied) with your product or service they'll want to share it with everyone they know. You need
to offer an unconditional, money back guarantee.
When I talk about a guarantee, I want you to be specific and tell your customers exactly what you will do if they're not thrilled about your product or
What ever guarantee you offer you need to be willing to live up to your guarantee. People will be more likely to buy from you and less likely to shop
around to your competition when you offer a strong guarantee. Offering a guarantee will prevent you from over promising and under delivering. If you
do then you'll owe them. If you offer a strong guarantee you'll be held accountable for providing the quality of service in your guarantee.