Creating Your Home Based Business: Opportunity vs Adversity
Implementing a marketing system for your home business, or starting a home business from scratch, is not an easy job. Too often we fall prey to the
sales pages on the Internet that continually tell us of the thousands we'll make in our first week, or the hundreds we'll sponsor in our first month.
In my business I coach and mentor scores of people in how to use the marketing system I use to promote their MLM or network marketing businesses.
That system contains a huge amount of training resources that some people, at first, find intimidating. Those resources are extensive and complete in
order to deliver a good education in how to run a successful, long-term and solid Internet-based business, yet some people will actually tell me they
wish we'd not provided such extensive information.
Creating a business from scratch can be simplified. But, where did we get the idea that it should be easy?
Internet marketing is an interesting industry. It's filled with people, intelligent and motivated, who lack knowledge in only two areas: the Internet and
marketing. We are an industry made up almost entirely of people who hear that it's easy to make a huge income on the net in a matter of days, with no
experience, no knowledge and almost no investment at all of either time or money. Many of us buy right into this myth the same way we did with the
I can't tell you how many times I've received a call from one of my new trainees who will say something like this:
"Oh my God! I can't believe how much stuff is in there! Am I supposed to learn all that?"
Of course, we know what the short answer is here, but the interesting thing to me is the surprise. This tells me that the person uttering this sentence
expected the process of starting a home business on the Internet to be an easy one ... even though they had absolutely no experience in this kind of
endeavor previously. They had obviously, somewhere along the line, bought into that myth of the "auto-pilot money ma