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March 24, 2009 08:00 AM Eastern Daylight Time
eMarketing Leader eWayDirect Acquires Catamount Group
The Catamount Group of Bethel, Connecticut, joins the eWayDirect family
SOUTHPORT, Conn.--(BUSINESS WIRE)--eWayDirect, a leading online marketing
service provider since 2000, announced today the acquisition of The Catamount Group
of Bethel, CT. Founded in 1998, The Catamount Group focuses its business on helping
companies acquire new customers along with generating additional revenue from
existing ones.
Throughout the past year, The Catamount Group has been successfully offering
eWayDirect’s powerful email, website reengagement, social networking, widget, and
search marketing products and services to its customers through a special partnership
with eWayDirect. The acquisition of the company solidifies and augments that
partnership.
“We are really excited about having The Catamount Group join the eWayDirect family,”
says Neil Rosen, president and CEO of eWayDirect. “The group’s unique expertise
includes both understanding our products and services and understanding the business
models, opportunities, and challenges of our partners who are traditional marketing
service providers. This acquisition gives us an even greater ability to provide market-
leading support to our current and future partners.”
Tina MacNicholl, founder and CEO of the Catamount Group, agrees. “The experience
of working with eWayDirect over the past year,” she says, “has really shown us how
the synergies between the two companies create opportunities for all of our partners
and customers to expand their businesses and exceed their growth objectives by
integrating online and offline strategies. I am anxious to work with every one of our
partners to help them successfully build their businesses using our combined products
and services.”
The strength of Catamount’s customer acquisition expertise, added to the power of
eWayDirect’s emarketing tool suite and interactive experience, will enable eWayDirect
to provide a complete outsour