Adidas Originals AR Game Pack- Augmented Reality Footwear
David Novak (The GadgetGUY) is a syndicated columnist who reviews and features the latest in
consumer technology. For cutting-edge information on what’s hot and what’s new in gadgets and
gizmos , The GadgetGUY has his pulse on everything related to computers, camcorders, car tech,
cameras, gaming, GPS devices, networking, TVs, software, wireless devices, media players, hi-fi, wi-
fi, cell phones, home appliances, sports science, power tools and more.
Adidas is looking to revolutionize the gaming industry with a new line of footwear, the Adidas
Augmented Reality Pack line of footwear. Not just any ordinary sneakers. These are the keys to the
You simply pull the tongue of the sneaker, which has a code on embedded in it. You point the code to
your webcam, and a virtual world will appear on your computer screen. With the help of the shoe you
can zoom in and out, navigate and control the depth of view of the virtual world, which gives it a 3D
view. As your shoes’ movements are decoded into the virtual world, it allows your shoes to act as the
gaming controller for playing games.
Adidas is also planning to launch a skateboard game, a star-war like game and a music based game
over the next few months to go with the Augmented Reality Pack. These shoes come in different hues
ranging from red (priced at $94.99) to yellow (priced at $64.99), and will hit the stores by February 10.
The Adidas Augmented Reality Footwear range
to incorporate augmented reality is called the Originals AR Game Pack. (www.addidas.com)