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JUNE 25, 2008
Business editor Ron DeRuyter • email@example.com
By Michael Hammond, Record staff
BRESLAU — What began as an annoyance
has become an opportunity for Paul Weigel.
Weigel, president and founder of Enerliv
Inc., was trying to figure out the best way for
a friend to insulate a century-old home when
he came across a product he felt far exceeded
anything else on the market. The problem
was, it wasn’t available in Canada.
Weigel recalls being annoyed before he
realized there was a large opportunity
emerging for a “re-insulation” business.
And now, a year and a half after founding
Enerliv, Weigel is working 12-hour days and
has a crew of 10 employees busily retrofitting
older houses and buildings with the insula-
tion product he couldn’t initially find in
The concept has caught on beyond Wa-
terloo Region. Weigel, who owns the Cana-
dian rights to sell Retrofoam insulation, has
signed on dealers in Sarnia, Windsor and
Toronto. And his own local operation has
retrofitted homes as far away as Hamilton,
Niagara Falls and Kincardine.
“In the last year, there has been an
unimaginable amount of work,” he says.
But it took some persuasion to get the
business going at all.
After realizing the potential in retrofitting
older homes and other buildings, Weigel
approached the Tennessee-based insulation
“They wanted no part in going into
Canada themselves,” Weigel says. “They
made no investment in it. They said, ‘If you
want to try, you can try.’ ”
Weigel knew he had a good idea. After all,
he thought, Canada is a cold, northern
country. Selling insulation should be an easy